A branding package is like your company’s style guide – it’s the collection of all the cool, recognizable pieces that work together to create a memorable experience for your customers. From your logo to your website fonts, brand colors, and even your print materials, it’s everything that shows off who you are. A great branding package ties all these elements together with the same vibe and personality, making sure your brand stands out and feels unified across every interaction!
BRANDING BASICS
Inspiration Boards
Main Logo Design
Logo Variations
Typography Styling
Color Palette
Design Elements & Included Artwork
BRAND IDENTITY DESIGN
Inspiration Boards
Main Logo Design
Logo Variations
Typography Styling
Color Palette
Design Elements & Included Artwork
Brand Purpose, Vision, and Voice
Brand Tone and Character
Brand Style Manual
Website Icon (Favicon)
BRAND MAKEOVER
Your current brand overhaul
Changes to visual identity
Updates to company name or products
Update key messages
Updates to color palette & logo
Refresh elements and artwork
Brand Guidelines
Brand guidelines are like the rulebook for creating a strong and consistent brand. They make sure everyone—from designers to marketers to anyone working with the brand—knows how to represent it in the right way. Think of them as a guide to keep the brand’s look, voice, and values aligned across everything it does.
Brand guidelines are essential for keeping your brand consistent, clear, and professional. They ensure every interaction feels familiar and true to your brand, help everyone—from your team to partners—communicate it the right way, and create a unified look that builds trust and credibility.
So, what’s in a brand guideline? Let’s break it down:
The Brand’s Heartbeat
This is the brand’s “why”—its core philosophy, mission, and vision. It’s like the brand’s heart, making sure everyone’s on the same page about what it stands for
Logo Ground Rules
The dos and don’ts for showing off the logo—where it goes, how big it can be, and what variations are cool (like color vs. black and white).
Font Style Guide
The fonts, sizes, and styles that help keep the brand’s message clear and consistent across all materials.
The Brand Colors
The brand’s colors, with all the exact codes (RGB, HEX, CMYK), so everything looks the same across print, digital, and beyond. No guessing games here.
Bringing the Brand to Life
Examples of how the brand shows up in real life—think ads, websites, packaging, and merchandise—so it’s always instantly recognizable.
Imagery
How images should look—whether that’s candid, polished, black-and-white, or super colorful—to keep the vibe consistent..
The “Don’t Do” List
The ultimate guide to what’s cool and what’s not, helping everyone avoid mistakes and keep the brand strong and clear.
How We Speak
How the brand talks—whether it’s chill and conversational or more formal, making sure the brand’s personality shines through in its words.